Ashok Agarwal, Managing Director of Aradhana Builders Pvt. Ltd.(Rishikesh), began Aradhana Sthal, the first of his many apartments,there were few serious
players
but the trend caught on soon after. In 1998 when vast numbers of people
attended the
Kumbh Mela, many elders decided to spend the rest of their lives
there. According to
him, 'Many older people have long nursed a dream of
owning a house on the Ganga;
its three things they want: the river, closeness
to nature and satsang. This place is ideal
for them and they can find many others
like themselves to interact with. Freehold
cottages in varying levels of utility or
luxury are also beginning to dot the landscape.